include the shipping costs based on the size weight and distance the

Include the shipping costs based on the size weight

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include the shipping costs based on the size, weight and distance the organization will ship the item. Further, the size of the manufacturing run, labor costs and the types, quantities and quality of the materials used in the manufacturing process can affect price. Promotion - Promotion is another important aspect of an organization’s marketing logistics process. When bringing a product to market, the organization must coordinate the logistics of the various marketing materials. For example, the art department might design the artwork for the product's box and an outside supplier might manufacture the boxes with the artwork. Place - The function of place in marketing logistics allows the organization to simplify the transactions between a logistics provider and the customer. The organization must execute logistics in such a way that the customer is not aware of the complexities involved in the logistics process. For the customer, the output is always more important than the process. 10 marks) b) Explain the steps involved in a channel design decisions. Identify channel functions: identification of the function to be performed by the channel in the next step in the designing of a channel system. We have already discussed the channel functions in detail. Suffice to add here that channel design depends on the functions expected of Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
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CONFIDENTIAL BMIJUN 20151MKT420 the channel and that channel functions must be identified in the specific context of th firm in order to get practical direction in the designing the channel system. Linking channel design to product characteristics: different products require different channel system. The firm should analyze the characteristics of the product characteristics and choose the channel system that matches the product best. Consumer and industrial goods, for example, need different channels. And within the category of consumer goods, different sub - categories such as convenience goods, shopping goods and specially goods may be need different channel systems. Evaluation of the distribution environment: while selecting the channel design, the firm should also take into account the distribution environment obtaining in the country or territory. It should evaluate the vital features of the distribution environment and ensure that the proposed channel design is compatible within the term. Distribution environment in the boroader sense includes the trade related legal environment as well. The legal implications of the channel design must be carefully examind before taking a final decision. Evaluation of the competitor's channel designs: the firm should also study the competitor's channel patterns before deciding its channel design. While the firm may not necessarily follow the competitors in the channel design, it should analyze the plus and minus of the channel patterns adopted by each of its major design. Quite a number of firm sdo settle down for a "follow the leader" policy in the channel design. (10 mar ks) END OF QUESTION PAPER Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
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  • Fall '15
  • student
  • Marketing, Cipta Universiti Teknologi, Universiti Teknologi MARA, Hak Cipta Universiti Teknologi MARA

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