Determine who your customers are and what benefits they expect our customers

Determine who your customers are and what benefits

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Determine who your customers are and what benefits they expect: our customers are the parents of the children and their children. If we can satisfy them we can generate more revenue and increase sale. The benefit for the children is to time pass, easily understand the questions of math like counting through the toys.
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Determine the key strengths: – the strength is the price should be in limit, service which we will give to our customer should me hi-fi. It means our main object is to satisfy our customers. For example price, service, convenience, inventory, etc. Rank the key success factors by giving each one a weighting: – the toys of the industry are safe and healthy, environment friendly no pollution in the environment. (Rate each competitor on each of the key success factors) Competitor profiling: The strategic rationale of competitor profiling is simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. The raw material of competitive advantage consists of offering superior customer value in the firm’s chosen market. The definitive characteristic of customer value is the adjective, superior. Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of corporate strategy. Profiling facilitates this strategic objective in three important ways. First, profiling can reveal strategic weaknesses in rivals that the firm may exploit. Second, the proactive stance of competitor profiling will allow the firm to anticipate the strategic response of their rivals to the firm’s planned strategies, the strategies of other competing firms, and changes in the environment. Third, this proactive knowledge will give the firms strategic agility. Offensive strategy can be implemented more quickly in order to exploit opportunities and capitalize on strengths. Similarly, defensive strategy can be employed more deftly in order to counter the threat of rival firms from exploiting the firm’s own weaknesses. Firms practicing systematic and advanced competitor profiling may have a significant advantage. A comprehensive profiling capability is a core competence required for successful competition’s common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. This involves: Background of our smart toys company: Location of offices, plants, and online presences History – key personalities, dates, events, and trends Ownership, corporate governance, and organizational structure Financials of our smart toys company: P-E ratios, dividend policy, and profitability Various financial ratios, liquidity, and cash flow Profit growth profile; method of growth (organic or acquisitive) Products of the our smart toys company
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Products offered, depth and breadth of product line, and product portfolio balance New products developed, new product success rate, and R&D strengths
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  • Spring '16
  • Sir Abdul salam
  • Marketing, Smart Toys

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