1 people be a great place to work where people are

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1. People: Be a great place to work where people are inspired to be the best they can be. 2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. 3. Partners: Nurture a winning network of customers and suppliers, together They create mutual, enduring value. 4. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. 5. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. 6. Productivity: Be a highly effective, lean and fast-moving organization. The Coca Cola Company Values 6 | P a g e
Our shared values guide our actions and describe how we behave in the world: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well 7 | P a g e
SWOT Analysis: 8 | P a g e
Products Coca-Cola: Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Sprite: Sprite is another product from Coca-Cola. It was introduced in 1961, Sprite is the world's leading lemon-lime flavoured soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide. Fanta: Introduced in 1940, Fanta is the second oldest brand of The Coca-Cola Company and our second largest brand outside the US. Diet Coke: Diet Coke, also known as Coca-Cola light in some markets, is a sugar- and calorie-free soft drink. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola Trademark. Coca-Cola Zero: Coke Zero was Coca-Cola 's largest product launch in 22 years and launched in 2005, reaching billion-dollar status in 2007. Coca-Cola Zero offers great Coke taste, uplifting refreshment and zero sugar. Coca-Cola Life: Coca-Cola Life is a reduced-calorie cola sweetened with cane sugar and stevia leaf extract. Ciel: Ciel is purified, noncarbonated bottled water that has been enjoyed by consumers since 1996. Ciel Mineralizada, a bottled mineral water, became available in Mexico in 2001. 9 | P a g e
Poweade: Poweade combines carbohydrates, electrolytes with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities. Coca-Cola light: Diet Coke, also known as Coca-Cola light, is a sugar- and calorie-free soft drink. Competitors: Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple Group, the third largest soft drink manufacturer, is also widely available.

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