Primary target markets are those market segments to which marketing efforts are

Primary target markets are those market segments to

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Primary target markets are those market segments to which marketing efforts are primarily directed and secondary markets are smaller or less important. For instance, the primary target market for a jewelry store might be middle aged women who care about fashion, and their secondary target market could be middle aged men who may want to buy gifts for the women in their lives. It is important for a business to identify and select a target market so it can direct its marketing efforts to that group of customers and better satisfy their needs and wants. This enables the business to use its marketing resources more efficiently, resulting in more cost and time efficient marketing efforts. It allows for better understanding of customers and therefore enables the creation of promotional materials that are more relevant to customer needs. Also, targeting makes it possible to collect more precise data about customer needs and behaviors and then analyze that information over time in order to refine market strategies effectively. Target markets or also known as target consumers are certain clusters of consumers with similar or the same needs that most businesses target their marketing efforts in order to sell their products and services.
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Demographic segmentation of our toys company: It refers to aspects of a market such as age, gender, race, occupation and education of our target customer of the toys company. Creating a message aimed at a particular demographic allows the sender to reach a wide range of receivers, while still staying within the confines of a specific segment. A luxury good or service may be marketed to high income earners if the marketer believes that it would be relevant across a large enough portion of the segment to make it profitable for the sender, or create the awareness intended. Psychographic segmentation for the smart toys company: Relates to dividing a market based on how they live their everyday lives. This could encompass their values, as well as their personality, attitudes and general interests of our target population like parents and their children’s. A popular psychographic segment in marketing is personal values. In the example used, a segment categorized by how much money a consumer is willing to spend on a product could be defined by certain inclinations when shopping. One is being "spending no more money than is necessary, even if it means not buying the best." Another orientation being “shopping around to get the best price once I have decided on the kind of product I want to buy." By learning about these orientations, the marketer is able to gauge different attitudes of the consumers potentially target people who are at high school. Need of our smart toys : The need for the demographic and psychographic children for the toys is to fulfill their life with happiness and also support in the education lesson to remember easily. Their satisfaction and time pass easily gain from the toys.
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7. Marketing Plan There are some steps through which we can market our business which are following: We will embrace social media to promote our Smart Toys company.
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  • Spring '16
  • Sir Abdul salam
  • Marketing, Smart Toys

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