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Other customers are not interested in any type of relationship with any company; they simply look at the best quality, value and convenience available at the time of purchase. Part D In this activity you will work with the marketing team to plan marketing tactics 1. Document all the marketing tactics required to implement each marketing strategy, which you developed in Part B, Q1. The marketing tactics required to implement each marketing strategy are: 1. Advertising: traditional advertising streams, such as television, newspapers and billboards have become increasingly insufficient. 2. Direct Marketing: Direct mail 3. Public relations: Public relations functions, Evaluate sponsorship, Establish list of sponsorship events/companies. 4. Create website: We need to- New home page design and navigation - Online reservations capability- Printable brochure- Website Goals 2. Describe & document the following information about each tactic: - Schedule/Timelines -Approximate cost- Accountabilities and responsibilities- Decide how each tactic should be coordinated and activity monitored. TaskName of Task / Sub Task Completed by when Person ResponsibleApproximate Cost ($) Coordination Mechanism 1. Advertising
Advance Diploma of Marketing Marketing Plan - Assessment 11.1 Contract media space 1/4/2016 Merrin $20,000 By departmentMarketing 1.2 Ad agency liasonon print ad material 28/3/2016 Merrin $11,000 By departmentMarketing 1.3 Dispatch/monitor campaign results 1/8/2016 Susy $2,000 By departmentMarketing 2. Direct Marketing 2.1 Direct mail lists to purchase/prepare1/3/2016 Susy $6,000 By departmentMarketing 2.2 Ad agency liason on direct mailmaterial 1/3/2016 Susy $7,000 By departmentMarketing 3. PR 3.1 Public relations functions to schedule 1/3/2016 Nancy $0 By departmentPR 3.2 Evaluate sponsorship requests 1/4/2016 Nancy $0 By departmentPR 3.3 Establish list of sponsorship 1/6/2016 Nancy $6,000 By department
Advance Diploma of Marketing Marketing Plan - Assessment 1events/companies PR 3. For each of the tactics described in Question 2, what are the legal & ethicalrequirements that you need to be careful about? The legal & ethical requirements that you need to be careful about is Ethical marketing. Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set ofguidelines to assist companies as they evaluate new marketing strategies. The advertising industry operates within strict federal regulations and is monitored by the Federal Trade Commission. Even with truth-in-advertising laws in place, advertisers have significant leeway to violate the ethical standards of a wide range of consumers. Advertisers have to be especially careful to act ethically at all times,