service to singular contracts but instead of waiting a year until obtaining

Service to singular contracts but instead of waiting

This preview shows page 16 - 19 out of 47 pages.

service to singular contracts but instead of waiting a year until obtaining contracts with builders the company will be looking for these types of contracts around Vancouver at the same time in order to expand it in the province faster than in Ontario. In the 8th year of being open the company will open offices in Montreal, Quebec and Calgary, Alberta. By the 10 year mark the company plans to have become Canada wide, providing services in all the major cities in all provinces across the country. Depending on the demand for the service in the Territories they will open offices there as well but will mostly focus on the provinces. Entering the United States
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After the company has become country-wide the next step will be to enter the United States. This will take place sometime between the 12-15 year mark and will work backwards from the way it started in the GTA. That means that unlike how it started in the GTA with a client to client basis it will start with contracts and then shift to clients. The reason being that it will be a new office in a new city and will need to obtain large contracts in order to create a large enough revenue to support it running there. Once it has obtained a few building contracts it can have a big enough office to run services to small clients as well. At first it will be states and cities close to the border of Canada and will slowly move south as the years pass. Expanding Corporate & Industrially Corporate & Industrial solutions is the next step in the evolution of Automation Toronto. The potential for growth with Corporate clients is very promising. As factories become increasingly complex, the only apparent solution is automation. With the issue of climate change becomes more on the forefront, companies will look to reduce their carbon footprint. This is where Automation Toronto falls into place. With the experience we build in home automation. 3.Market Analysis 3.1 Target Market Primary Target
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Our primary target market would be homeowners who are interested in integrating smart technology in their home but lack the technical sophistication to set it up.The demographics of our consumer would be adults aged 25-45 with an average household income of $65,829. This would be our customer because our customers are adults who understand the importance of smart technology integration in their home but don’t necessarily know how to set it up and use it most effectively nor have the time. These customers would be in a higher income bracket as they would be more willing to pay for these services. They understand the service will help their day-to-day lives in saving time and energy. With the advancement of technology, household integration is becoming ever more prominent. Today's technology is providing more and more value to consumer, saving them money, time and added convenience. The prevalence of these smart homes has been increasing in the GTA area and our primary customer will be an affluent member of this area and/or early adopters of these systems.
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