Marin L and Ruiz S 2007 I need you too Corporate identity attractiveness for

Marin l and ruiz s 2007 i need you too corporate

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Marin, L. and Ruiz, S. (2007), “‘I need you too!’ Corporate identity attractiveness for consumers and the role of social responsibility”, Journal of Business Ethics , Vol. 71 No. 3, pp. 245-60. Mayer, R. (1976), “The socially conscious consumer – another look at the data”, Journal of Consumer Research , Vol. 3 No. 2, pp. 113-5. Merino-Castello ´, A. (2003), “Eliciting consumers’ preferences using stated preference discrete choice models: contingent ranking versus choice experiment”, working paper 705, Department d’Economia, Empresa Universitat Pompeu Fabra, Barcelona. Mittal, R. (2008), “Corporate social responsibility consumers’ perspective”, dissertation for MA in Management, University of Nottingham, Nottingham. Mohr, L., Webb, D. and Harris, K. (2001), “Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior”, Journal of Consumer Affairs , Vol. 35 No. 1, pp. 45-72. Oppewal, H., Alexander, A. and Sullivan, P. (2006), “Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations”, Journal of Retailing and Consumer Services , Vol. 13 No. 5, pp. 261-74. Pomering, A. and Dolnicar, S. (2009), “Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives?”, Journal of Business Ethics , Vol. 85 No. 2, pp. 285-301. Puncheva-Michelotti, P., Michelotti, M. and Gahan, P. (2010), “The relationship between individuals’ recognition of human rights and responses to socially responsible companies: evidence from Russia and Bulgaria”, Journal of Business Ethics , Vol. 93 No. 4, pp. 593-605. Ramasamy, B. and Yeung, M. (2009), “Chinese consumers’ perception of corporate social responsibility (CSR)”, Journal of Business Ethics , Vol. 88, S1, pp. 119-32. Ramasamy, B., Yeung, M. and Au, A. (2010), “Consumer support for corporate social responsibility (CSR): the role of religion and values”, Journal of Business Ethics , Vol. 91 No. 1, pp. 61-72. Secretarı´a General de la Comunidad Andina (2012), “Compendio Estadı´stico 2012” (“Statistical Summary 2012”), available at: . org/eportal/contenidos/compendio2012.htm (accessed 5 May 2012). Sen, S. and Bhattacharya, C.B. (2001), “Does doing good always lead to doing better? Consumer reactions to Consumer social responses to CSR initiatives versus corporate abilities Percy Marquina Feldman and Arturo Z. Vasquez-Parraga Journal of Consumer Marketing Volume 30 · Number 2 · 2013 · 100–111 109
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corporate social responsibility”, Journal of Marketing Research , Vol. 38 No. 2, pp. 225-43. Sen, S., Bhattacharya, C.B. and Korschun, D. (2006), “The role of corporate social responsibility in strengthening multiple stakeholder relationships: a field experiment”, Journal of the Academy of Marketing Science , Vol. 34 No. 2, pp. 158-66. Shea, L. (2010), “Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: a commentary essay”, Journal of Business Research , Vol. 63 No. 3, pp. 263-4.
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