V Valuable competitive disadvantage Offers a non drowsy allergy medication 578

V valuable competitive disadvantage offers a non

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V- Valuable: competitive disadvantage Offers a non-drowsy allergy medication 57.8 customer satisfaction R- Rare: competitive parity Allstars Brands OTC prescription are not rare and can be easily imitated to manufacture a similar product for consumers Resources are valuable but common Competing in the marketplace more challenging (but not impossible) 9
I-Inimitable: temporary competitive advantage Allstars Brands is part of an industry that have access to the same resources and can manufacture comparable products for comparable prices. Affordable or easy to copy O- Organized: unused competitive advantage Allstars Brands has solid divisions, departments and manufacturing segment Organized management systems, processes, structures, and culture to capitalize on resources The VRIO analysis identifies Allstars Brands as a hybrid of parity segments. Allstrands Brand has a valuable OTC medication with a formula that cannot be replicated; however, it does not have a distinctive competitive advantage in their marketplace. Having a VRIO outline in place allowed Allstar Brands to take a entirely different tactic to OTC medication, follow up with the 4 P’s (production, price, promotion and place), will provide better insight with the management team and make decisions using immense quantities of objective data. Allstars SWOT Analysis Using the VRIO analysis for Allstar Brands provided information that is depicted in SWOT Analysis (Strength, Weakness, Opportunity, Threat) graph below which is essential in identifying and developing a competitive advantage: strengths and weaknesses represents Allstar Brands internal factors while opportunities and threats represents the company external factors. Strength Weakness Opportunities Threats Top respected OTC company in the marketpla ce Only non- drowsy allergy OTC in marketpla ce # 1 Leader in brand awarenes s Low percentage market shares Small advertising, promotional budget Deficiency physician backing – support for products Pharmaceutic al sells decrease Media exposure (TV, social websites, billboards) Government subsidies, grants, proposals New products, additional manufacturi ng facilities Government policies, laws, procedures and restrictions Competitive marketplace High volume of substitution Damage creditability 10
Allstar Porters 5 Force Analysis Threat of Entry: Allstar will be challenged with potential competitors that will enter the OTC industry with same ingredients, technology, medication blends and forms. The concerns of new companies merging into the marketplace is high as organizations established non-specific or generic products with comparable effects marketing at lower prices. The Power of Suppliers: Bargaining power of suppliers equals potential profits; Allstar depends heavily on partnerships to increase business with new products and request additional supplies while using the option of subcontracting to procure their ingredients at inexpensive prices.

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