Keys to success as a start up company koala catering

  • Warwick
  • BUSINESS BSBRSK501
  • AileenKu
  • 12
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College Accounting, Chapters 1-27
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Chapter 15 / Exercise 1
College Accounting, Chapters 1-27
Heintz/Parry
Expert Verified
Keys to SuccessAs a start-up company, Koala Catering Tour Company must be focused and work hard to create acceptance for their brand and the services within the marketplace. The keys to success are:-Quality support and service, recognizing that Koala Catering Tour Company success depends most critically on the relationships it's able to create. -Innovative, quality services that are able to both expand existing markets and create new ones for customers. -Steady, disciplined pattern of growth. -Koala Catering Tour Company’s customers and keeping them happy.Marketing Objectives-Maintain positive steady growth each month.-Increase market penetration every quarter.BSBMGT517 Manage operational planCambridge College InternationalNational Provider No. 90069 | CRICOS Registration No. 00159KVersion 2017.1Page 10of 12
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
College Accounting, Chapters 1-27
The document you are viewing contains questions related to this textbook.
Chapter 15 / Exercise 1
College Accounting, Chapters 1-27
Heintz/Parry
Expert Verified
-Generate increased services awareness quantified by reactions/ feedback of customer Financial ConsiderationsThe company has an initial start-up cost of approximately $157,000 of which $125,000 will come from a ten year loan. Short-term borrowing will provide Koala Catering Tour Company with an additional $2,500 and the rest will be provided by investment capital.Financial Objectives-Decrease customer acquisition costs by 1% a quarter.-Continue to decrease variable costs through efficiencies gained from experience.-Increase profit margins by .5% per quarter.StrategiesThe single objective is to position Koala Catering Tour Company as the leader in cycling tours business in the New South Wales, Australia. Koala Catering Tour Company will strive to aggressively increase their market penetration. The marketing strategy will seek to first create customer awareness regarding the offered products, develop the customer base, and work toward building strong customer loyalty.The message that Koala Catering Tour Company offers the cycling tours business. This message will be communicated by several methods. -The first method is participation in trade shows that will be a valuable resource. -The second method will be distributor open houses. -The third method is the development and use of Koala Catering Tour’s Internet website. -The last method of communication that Koala Catering Tour will be using advertisements in trade publication.ASSESSOR CHECKLIST – ASSESSMENT TASK 2 – PROJECTDid the learner successfully demonstrate evidence of their ability to do the following?SatisfactoryNotSatisfactoryPlace a tick (√)BSBMGT517 Manage operational planCambridge College InternationalNational Provider No. 90069 | CRICOS Registration No. 00159KVersion 2017.1Page 11of 12

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