Report structureformat report structureformat report

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Report structure/format Report structure/format Report structure/format was Report structure/format Report structure/format Logical and Compelling was not consistent with was professional and professional, original and was very professional, was highly professional, Report Structure Industry original and was adequately consistent with Industry original and consistent with original and consistent with practices/standards consistent with Industry practices/standards Industry Industry 20% practices/standards practices/standards practices/standards. MKT600_Assessment2_Marketing Plan Page 4of 7 Research/course materials sources and extended reading.
Marketing Strategy Report Some Marketing Strategy Marketing Strategy Report All Marketing Strategy All Marketing Strategy components were not Report components were components were adequately Report components were Report components were adequately identified. identified. identified. correctly identified. clearly and correctly identified. The report was poorly The report was sufficiently The report was well The report was very well organised. well organised. organised from beginning to organised and orderly from The report was expertly end. beginning to end. organised and orderly from Developed Developed beginning to end. ideas/recommendations ideas/recommendations Developed specific Developed specific with poor examples, data, with adequate examples, ideas/recommendations with ideas/recommendations in Developed specific and/or experiences. data, and/or experiences. good supporting examples, depth with appropriate ideas/recommendations in data, and/or experiences. supporting examples, data, depth with strong and Poorly constructed Reference List provided and and/or experiences. appropriate supporting Reference List and/or not a variety of sources A correctly constructed examples, data, and meeting the APA accessed in research Reference List provided and a A correctly constructed /or experiences. guidelines for referencing. meeting APA guidelines for variety of sources accessed in Reference List provided and referencing. research meeting APA in-report citations of A well-constructed guidelines for referencing. sources provided and a Reference List provided and variety of sources accessed in-report Citations of in research meeting APA sources provided and a guidelines for referencing. wide variety of sources accessed in research meeting APA guidelines for referencing. Superficially Fairly evaluates and Adequately evaluates Thoroughly evaluates Critically evaluates and evaluates and justifies the selection of and justifies the and justifies the justifies the selection justifies the selection target market selection of target selection of target of target market of target market demonstrating a market demonstrating a market demonstrating a demonstrating demonstrating no satisfactory good understanding of very good excellent Critically evaluates client needs with regards to themarket segmentation,targeting and positioningstrategies

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