Caterpillar inc is the worlds largest manufacturer of

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75. Caterpillar, Inc. is the world's largest manufacturer of earth-moving and construction equipment. Kirovsky is a large Russian manufacturer of the same type of products. The two companies entered into a(n) _____ and created NEVAMASH, a new company. a. import/export partnership b. countertrade c. disintermediation agreement d. joint venture e. franchise ANS: D Joint ventures are situations in which one international firm assumes an equity position (partial owner- ship) in another international firm to manufacture and/or market the first company's goods. PTS: 1 REF: 65 OBJ: 05-4 TYPE: App
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TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 76. Belgian Beer brewer InBev bought Anheuser-Bush for $52 billion. This is an example of a _____. PTS: 1 REF: 65 OBJ: 05-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 77. _____ is a global marketing strategy that requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities. PTS: 1 REF: 65 OBJ: 05-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 78. To enter the German market, BDO, an international accounting company, purchased an existing ac- counting firm. BDO entered the German market through the use of: PTS: 1 REF: 65 OBJ: 05-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective |TB&E Model Strategy 79. The first step in creating the global marketing mix is to: a. create a new product b. select the method of promotion c. develop a thorough understanding of the global target market d. set pricing policies e. decide whether product modification is necessary ANS: C
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Developing an understanding of the global target market is the first step, and market research results in knowledge of customer needs and wants that will guide product, price, promotion, and distribution de- cisions. PTS: 1 REF: 65 OBJ: 05-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Research
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