Examples steve jobs and apple computer henry ford and

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Examples Steve Jobs and Apple Computer Henry Ford and the Ford Motor Company
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Mission Statement A company’s mission statement differs from its vision in that it encompasses both the purpose of the company as well as the basis of competition and competitive advantage. A good mission statement addresses: What is our principal market(s)? What are our principal products & services? What are our core beliefs, values? Establishes boundaries (not too narrow, not too broad) Acknowledges stakeholders
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Other Examples of Vision/Mission/Purpose 3M To solve unsolved problems innovatively Mary Kay Cosmetics To give unlimited opportunity to women Merck To preserve and improve human life Wal-Mart To give ordinary folk the chance to buy the same things as rich people
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Performance -- Organization Effectiveness -- Defining Effectiveness What is “Performance”? Performance vs. Effectiveness? Complete this sentence A company is effective when…
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Ways to Measure Effectiveness (Performance) Goal Attainment Efficiency Survival (Maintenance) Growth Profitability Social Responsibility Who Cares about Effectiveness?
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Who Cares about Effectiveness? Company Stakeholders Owners/Investors Creditors Managers Employees Customers Suppliers Host Community/Government
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Stakeholders as Resource Providers Owners/Investors/Creditors Capital Managers/Employees Management Skills/Work/Talents Customers Sales Suppliers Dependable & Reliable Access to Inputs Host Community/Government Legitimacy/Authorizations
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The Growth Imperative Sustainable Long Term Growth Measuring Growth In Absolute Terms (Revenue) In Relative Terms (Market Share) Red Queen Effect Organic Growth Benefits of Growth Competitive Advantage of Size Stakeholders
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