Current and prospective environmental legal and

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Current and prospective environmental, legal, and economic issues The notion of product life cycle Resources available with the firm and within the OM function Integration of OM strategy with company strategy and with other functions.
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87-61 Impetus for Strategy Change Impetus for Strategy Change Changes in the organization Stages in the product life cycle Changes in the environment
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87-62 Stages in the Product Life Cycle Stages in the Product Life Cycle Introduction Growth Maturity Decline Growth rate
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87-63 Best period to increase market share R&D engineering are critical Product design and development are critical Frequent product and process design changes Over-capacity Short production runs High skilled-labor content High production costs Limited number of models Utmost attentions to quality Quick elimination of market-revealed design defects Introduction Strategy & Issues During Product Life Strategy & Issues During Product Life Company Strategy & Issues OM Strategy & Issues
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87-64 Strategy & Issues During Product Life Strategy & Issues During Product Life Practical to change prices or quality image Marketing is critical Strengthen niche Forecasting is critical Product and process reliability Competitive product improvements and options Shift toward product oriented Enhance distribution Company Strategy & Issues OM Strategy & Issues Growth
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87-65 Strategy & Issues During Product Life Strategy & Issues During Product Life Poor time to increase market share Competitive costs become critical Poor time to change price, image, or quality Defend position via fresh promotional and distribution approaches Standardization Less rapid product changes and more minor annual model changes Optimum capacity Increasing stability of manufacturing process Lower labor skills Long production runs Attention to product improvement and cost cutting Re-examination of necessity of design compromises Company Strategy & Issues OM Strategy & Issues Maturity
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87-66 Strategy & Issues During Product Life Strategy & Issues During Product Life Cost control critical to market share Little product differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning Good margin Reduce capacity Company Strategy & Issues OM Strategy & Issues Decline
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87-67 Strategy and Issues During a Strategy and Issues During a Product’s Life Product’s Life
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87-68 Strategy Development and Strategy Development and Implementation Implementation Identify critical success factors Build and staff the organization
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87-69 SWOT Analysis Process SWOT Analysis Process Environmental Analysis Determine Corporate Mission Form a Strategy
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87-70 SWOT Analysis to Strategy SWOT Analysis to Strategy Formulation Formulation Strategy Mission External O pportunities Internal S trengths Internal W eaknesses External T hreats Competitive Advantage
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87-71 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage
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