Chick fil A staff is trained to be happy helpful and proactive with a focus on

Chick fil a staff is trained to be happy helpful and

This preview shows page 30 - 32 out of 37 pages.

training that focusses on customer service. Chick-fil-A staff is trained to be happy, helpful, and proactive with a focus on second-mile service , in which employees are supposed to go the extra mile in service of guests (Matthew 5:41, New International Version). Social Responsibility For some companies being socially responsible may mean pouring money back into the local community or supporting charitable causes. Different companies with different values or goals may choose to take on social responsibilities in different ways. For example, Chick-fil-A has decided to make it its responsibility to meet the call in 1 Peter 2:12 by conducting business honorably in order to glorify God (English Standard Version). This has come to fruition through the way Chick-fil-A donates to charities, supports local communities, and backs numerous ministry efforts. While many have different views on Chick-fil-A’s religious affiliation and positions on social debates such as LGBTQ+ rights, there is no question that Chick-fil-A conducts business in an honorable fashion. Some would challenge Chick-fil-A to drop its religious affiliations and convictions in operation as a way to be more socially responsible, however, Hebrews 10:36 would encourage the company to persevere against such prosecution in order to fulfill the will of God and receive his blessings and promises (New International Version).
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MMIP: CHICK-FIL-A SIGNATURE SAUCE 31 In an attempt to continue to be socially responsible and righteous, Chick-fil-A should continue to operate using scripture to guide their practices and operations. The sauce expansion into retail stores provides a wonderful opportunity for Chick-fil-A to showcase the social responsibility it has taken on by donating all profits made from the sauce towards supporting their scholarship program. Recommendations Continue National Expansion and Begin International Expansion While Chick-fil-A is a nationally recognized brand, the company has not yet conquered the entire country. Currently, Chick-fil-A has a presence in 47 states, excluding Vermont, Alaska, and Hawaii. The company should focus on expanding into these states and building markets there. However, Chick-fil-A should not stop there, the company has the resources necessary to expand its reach internationally. Many competitors have markets overseas, and Chick-fil-A has the opportunity to tap into international markets with the revenue they have been bringing in. By expanding its reach, Chick-fil-A could build brand equity in other states and countries which would allow them to expand the sale of their sauce in retail stores across the globe. If Chick-fil-A were to expand globally, it should use a waterfall approach, by gradually entering into countries in sequence (Kotler & Keller, 2016). Chick-fil-A has already used this approach in national expansion between states and should consider using the same tried and true method on a larger scale. It would be advisable for Chick-fil-A to start closer to home and
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