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responsibilities, to be an active participant in the local communities. To donate acertain percentage of profits yearly to a wide variety of community and non-profit organisations.2.Having established all the changes to be made as discussed above, the followingemail was drafted to send to all the relevant stakeholders:To:- [email protected]CC:- [email protected]From:- [email protected]Subject:- New Vision and Mission Statements along with New OrganisationalValuesHello,This is an email to intimate you about the changes that have been made to ourcompany’s current vision, mission and value statements so that they are in linewith the future goals of the company which is that, within the next five years2
BSBMGT616MacVille’s will become a national brand, and will be accepted as an integral partof the hospitality industry.The following are the new mission, vision and value statements of the company.Please go through all the changes and be advised these are in the best interests ofthe company and its stakeholders.Revised Mission:To incorporate innovation as it has become an important partof MacVille’s operations on a daily basis.To evaluate and continually challengethe methods and always strive to simplify and improve MacVille’s business.Revised Vision: To prioritise and find new ways to improve the efficiency ofprocesses and effectiveness of customer solutions. To constantly try new ideasand concepts to raise MacVille’s standards. To seek out new partnerships thatsupport and promote MacVille’s mission, desired outcomes and strategies.Revised Value Statements: To identify more closely with the communityMacVille’s serves. To be a good corporate citizen who recognises itsresponsibilities, to be an active participant in the local communities. To donate acertain percentage of profits yearly to a wide variety of community and non-profit organisations.Thank you.Warm regards,The Strategic Planning Department3
BSBMGT616Assessment Task 2 – Environmental AnalysisThe main objectives of this assessment task are to:1.complete PEST and SWOT analysis for MacVille2.analyse potential competitors and allies of MacVille based on the given casestudy3.develop a summary statement for each potential ally for a co-operative venturewith MacVille1.PEST Analysis:PoliticalEconomicSocialTechnologicalChanges planned intrade, where all tariffson imported goods,includingespressocoffee machines, will beremoved in line withthe government’s freetrade policyCarbon tax has a strongpossibility of beingintroducedonallenergy-intensiveproducts used in acommercial enterprise.The development ofhomeconsumermarketforconsumer espressomachineisexperiencinggrowth.The prediction ofstrengtheningAustraliandollaragainstallourmajortradingpartners over thenext few years is agrowing concern.