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1 marketing concept focuses on the internal

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___________1.Marketing concept focuses on the internal potentials of thecompany and not based on the desires and needs of the market.___________2.Achievingtheorganization’slong-term goals by satisfyingcustomer wants and needs.___________3.Goals of Marketing are specific metrics which are used to trackperformance to make sure the firm is on track to meet specificobjectives.___________4.Focusing on customer wants and needs to distinguish productsfrom competition.___________5.The Aggressive marketing strategies and policies had decreased theconsumption of goods and services.LESSON1EXPECTATIONSLet us start your journey inlearning with a Pretest.Smile and Enjoy!PRETESTGreat, you finished answering thequestions. You may request yourfacilitatortocheckyourwork.Congratulations and keep on learning!
Learning Module for Principles of Marketing3FILL-IN THE BLANKS.Directions:Fill-in the blanks to identify the following terms in AppliedEconomics and Organization and Management subjects. Choose the answersfrom the box below.__________________1.works toward the organization’s goals using its resourcesin an effective and efficient manner.__________________2.a social science that deals with the allocation of scarceresources to meet the unlimited human needs and wants.__________________3.consists of the interlocking functions of creating corporatepolicy and organizing, planning, controlling, and directing an organization'sresources in order to achieve the objectives of that policy.__________________4.means an expression of financial value of all consumedinputs when producing goods, services or any other supporting activities orprocesses in the company.__________________5.a state when buyers and sellers transact on the purchaseor sale of goods and services.__________________6.______are desires for goods and services we would like tohave but do not need.__________________7.a special kind of want, and refer to things we must have tosurvive, such as food, water, and shelter.__________________8.is a person or group of people who are the final users ofproducts and or services generated within a social system.____________________9. an economic principle referring to a consumer's desire topurchase goods and services and willingness to pay a price for a specific good orservice. Holding all other factors constant, an increase in the price of a good orservice will decrease the quantity demanded, and vice versa.____________________10. These are also called the factors of production. Theseare needed for the production of goods and services such as Land, Labor, Capitaland Entrepreneur.LOOKING BACK TO YOUR LESSONEconomic ResourcesCostsManagerWantsNeedsManagementCONSUMERDemandMarketEconomicsEntrepreneur
Learning Module for Principles of Marketing4Many view marketing as process or dynamic business activity that isdesigned to plan and promote the delivery or satisfy needs and wants of thepotential and present market. In the definition of marketing given by theAmerican Marketing Association or AMA,“Marketing is an organizationalfunction and a set of processes for creating, communicating, anddelivering value to customers and for managing customer relationships inways that benefit the organization and its stakeholders.”The definitionviews as an exchange process or discipline that involves strategies, activities,

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