152.Which of the following observations concerning a phase-out strategy is incorrect? A. If prospects are poor in a product-market, a phase-out strategy may be needed.B. Phasing out a product may involve some difficult implementation problems.C. Phase-out is also a strategy, and it must be market-oriented to cut losses.D. The need for phasing out becomes more obvious as the market maturity stage arrives.E. It is sometimes better to phase out products gradually.153.According to the text, a "new product" is one that is: 154.According to your text, which of the following is an example of a "new product"? 155.Regarding what a "new product" is, your text says:
156.According to the FTC, for a producer to call a product "new," the product: A. must be no more than two months old.B. must have achieved brand insistence.C. must be entirely new or changed in a functionally significant or substantial respect.D. must have been changed in some way during the last year.E. None of the above is a correct answer.157.According to the Federal Trade Commission (FTC), a new product: 158.Which of the following statements about "new products" is FALSE? According to the FTC, a product may be called "new" (for example, in advertising) as long as the firm has made at least some minor change in the package or product.
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- Marketing, Product life cycle management