Being unprepared as it would be too late to resolve

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being unprepared, as it would be too late to resolve when the minor issue manifests and becomes a major issue. Business is much like this battlefield where various corporations constantly engage in attempts to take one another’s market shares. This modern battlefield leads to high competition, and leading performers in the field must be prepared for a competitor’s next step and to counteract possible threats. Kohl’s has integrated its forward thinking strategies, and has managed to stay ahead of its competitors by investing in technology. They have taken their past history as well as their competitor’s history to learn how they can improve and invest for the future. Kohl’s recently began investing in better development of technology and software. “Customers are engaging with these new tools more often, driving repeat trips to Kohl’s. Additionally, technology investments have allowed the company to effectively launch new Mo 2
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strategies that drive Kohl’s personalization efforts, including personalized search, Smart Cart and Your Price” (Technology Innovation). There is no clear method of predicting the future, but what Machiavelli’s ideas conveys, is that by looking ahead and addressing the troubles, these issues can be prevented from occurring. Kohl’s actions seem to echo the teachings of Machiavelli by integrating these forward thinking strategies to prevent the loss of market shares. Adhering to Machiavelli’s teachings, Kohl’s has improved its sales since investing in technology, and in their most recent financial disclosure, the “ shares of this renowned department store chain have rallied 48.6% in the past six months compared with the industry 's rise of 37.2%” (Kohl’s Cheers On). Effectively taking actions by addressing future issues is crucial for the success of a leader according to Machiavelli. Similarly, Kohl’s was able view problems in advanced, and take actions to resolve and bring success to the company. Individuals who support a leader are the ones who represent what that leader is like. According to The Prince, “The first opinion that is formed of a ruler’s intelligence is based on the quality of the men he has around him” (Machiavelli, 74). These ministers that are chosen by the prince are recognized as competent and loyal, and the people consider them to be wise and well established. This translates to the prince as someone who is wise, because of actions he took in recognizing the staff he chose to surround himself with. However, had not made the decision in surrounding himself with those considered wise and well-established by the people, then the people may see that he is incapable of seeking competent and loyal individuals to fulfill the position. Similarly, in the business world today, employees that are hired to work for the company are also representative of the company. Companies selectively hire employees that are deemed to best fit the company culture and provide the best quality work, thus supporting the business so that it may thrive. If unwise decision are made on the individuals companies choose Mo 3
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to hire, then the reputation of the company could be tarnished, which would reflect on the overall image of the company in the public eye. The result of this could lead customers to doubt the
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