Smuckers purchased folgers coffee in 2008 the option

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29. Smucker’s purchased Folgers Coffee in 2008. The option to buy Folgers represented a(n) _____ to Smucker’s. a. opportunity b. strength c. weakness d. threat e. burden ANS: A An opportunity is a favorable option external to the organization. PTS: 1 REF: 18 OBJ: 02-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 30. Coca-Cola drink vending machines are found all over the world. The newest machines have an inter- active screen that runs advertisements and allows users to obtain free photos of themselves and ring- tones after they have bought a drink. Critics of these new vending machines are concerned that enter- taining technology is being used to market sugary products. In terms of a SWOT analysis, this concern would be an example of a(n): PTS: 1 REF: 18 OBJ: 02-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 31. _____ is defined as the collection and interpretation of information about forces, events, and relation- ships that may affect the organization. PTS: 1 REF: 18 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Research 32. A _____ is defined as a statement of what is to be accomplished through marketing activities.
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PTS: 1 REF: 18 OBJ: 02-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 33. All of the following are characteristics of a good objective EXCEPT: a. profitable b. realistic c. measurable d. time-specific e. consistent ANS: A Good objectives are not necessarily stated in terms of profit. PTS: 1 REF: 19 OBJ: 02-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 34. Of the following, what is the most useful objective for Purina cat food? 2010. PTS: 1 REF: 18-19 OBJ: 02-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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