H o l l i n s 6 for women athletes to increase their

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H o l l i n s | 6for women athletes to increase their play. As mentioned earlier, women’s’ basketball faced a financial lost as much as $100 million less in 2010 than the previous year. While the men’s basketball made more than double that amount. As you can see women sports are suffering dramatically financially. Times like this, the government needs to intervene to uphold the status of what Title IX really is: equality.As people, we tend to fall susceptible to what we see on the television screen. This is one of the main reasons women athletics are not as popular because there is an inadequacy in the media cover for women sports. Television carriage is a critical ingredient for the success of women's sports. In recent years, women’s sports have had inconsistent television coverage. According to investigators Michael A. Messner and Cheryl Cooky in their research report “Gender in Televised Sports,” “Men’s sports received 96.3% of the airtime, women’s sports 1.6%, and gender neutral topics 2.1%. This is a precipitous decline in the coverage of women’s sports since 2004, when 6.3% ofthe airtime was devoted to women’s sports, and the lowest proportion ever recorded in this study (Messner & Cooky 4).” Figure 2 illustrates the coverage of women on television. The underrepresentation in the media is causing sports audiences to overlook women’s sports. This is also a cause of minimal advertisement dollars, the loss of femalerole models in the media and the continued decline of interest of women athletics. Bluntly, people are not as interested in women sports because of the physicality that men sports hold. I believe women just as hard or even hard them men but viewers do
H o l l i n s | 7not take notice of their work ethic. Title IX was placed to create equity that was need in men and women sports. It did just that; women participation in sports increased largely. Women make up 55.7% of college enrollment but they still face downturns that male counterparts never seem to face. Americans are cripple women athletics with their lack of support. The media does not help as well because they tend more to the daily activitiesthat take place in male sports than women. Women professionally are losing opportunities from this lack of support and are struggling to find ways to stay sustainable in the sport’s world. If we continue to let our women athletic programs fail, the question we need to reevaluate is, how do we really depict women in the world?

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