Which of the following is true of the factors that affect the credibility of a message?
Which of the following statements is true of attitude change?a.The relationship between attractiveness and attitude change does not apply to selling encounters. b.A consumer's attitude toward an ad does not play a role in the attitude change process if the ad is informative. c.Attitude change is easy when consumers consider themselves experts in the product category.d.If a low-credibility source argues against his or her own self-interest, positive attitude change can result. e.Counterarguments and source derogations result in a less favorable attitude change
_____ refers to an ad creating positive or negative feelings.
Joshua recently watched an advertisement for organ donation. He feels a strong emotional connection with the ad. During a conversation with his friends about organ donation, he immediately remembers and mentions the ad. In this case, Joshua's attitude toward the ad can be characterized as having _____.