Once consumers have recognized a need they begin to

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36. Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by: A. looking through firm, often foun B. examining personal memories and knowledge. C. using the Internet to find what other consumers feel abo D. consulting close friends and families before expanding E. all of these. 37. Which of the following is NOT one of the four factors affecting consumers' search processes? 38. Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is, "Whatever." In marketing terms, Ryan is said to
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have a(n) __________ and Michael, a(n) __________. 39. In the consumer decision process, we decide how much time and effort to expend searching for information based partly on: 40. Kathy has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision. A. evoke d set B. reference group C. physiological risk D. performance risk E. financial risk 41. How much time consumers spend searching for information depends on:
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42. While on vacation, Martha had her camera stolen. Not wanting to waste vacation time, Martha went out and purchased another camera just like the one that was stolen. For Martha the __________ was low.
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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