Yemen Target Market The target market of NOKIA is very wide Its products are

Yemen target market the target market of nokia is

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Yemen Target Market:- The target market of NOKIA is very wide. Its products are demanded world wide and are given preference at any other cellular company in the world. They have comparatively low rates than the other companies and have a very good and interactive performance and interesting features, so because of these features, people prefer NOKIA than the other companies. Specially in Asia, Europe, America and the Middle East, NOKIA has a very big market. It is manufacturing GSM and AMPS technologies cellular sets which are meeting every kind of consumer’s requirements. In 2002, Nokia's largest markets were US, UK, China, Germany, Italy, France, UAE, Thailand, Brazil and Poland. Portfolio Analysis:- The major activity in srategic management is business portfolio analysis whereby management evaluates the business making up the company. The company will want to put strong resources into its most profitable business and phase down or drop its weaker ones. So while analyzing the portfolio of NOKIA , it was found that its product of cellular phones, especially its GSM sets were making more profit to the company as compare to its other products. So the company invested more budget in this area and started development on this area to earn the maximum profit. But in the mean while, the company didn’t neglected their other products and invested more money on the development of those products. Micro and Macro Environmental Factors
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Effecting Business The actions and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions within target customers, is called the marketing environment . Environmental considerations are integrated into every area of company life and at every phase of our products' life cycle. We believe in eco-efficiency and sustainability - to respect nature and the needs of future generations. Nokia's new Environmental Report 2002 states the company's understanding of the environmental aspects and impacts of its activities. There are two categories of marketing environment: Microenvironment Macroenvironment Micro Environment:- Following are the microenvironmental factors which affects the company: The company Suppliers Marketing intermediaries Customers Competitors Publics Microenvironment:- Following are the macroenvironmental factors which affects the company: Demographic environment Economic environment Natural environment
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