Adobe maintains a notably high level of software

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Adobe maintains a notably high level of software redevelopment, in most cases releasing upgraded versions of its flagship products every one to two years. Adobe is committed to operating with integrity and treating others with respect. In addition, Adobe seeks exceptional quality not only in every product produced, but in each employee as well. Recommendation: Adobe Systems Inc. was founded in 1982, and its commitment to innovation is as strong today as it was when founded. Now, Adobe is a $17 billion dollar NASDAQ 100 software
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company with one of the most diversified product lines in the multimedia design world. However, the market in which Adobe operates in as highly competitive as it is dynamic. Some of Adobe’s competitors incorporate superior performance in their lower priced products to attract customers. If Adobe doesn’t do any improvements or create new products like the PDF to attract customers, more and more cost sensitive customers will start exploring alternatives to Adobe products. Therefore, in order to stay competitive in the market, Adobe can do several things: know that innovation is the most important thing they should continue to do, and cooperate with other companies or use mergers and acquisitions strategies. Innovation is important for Adobe since it was founded in 1982. Because of innovation, Adobe has a few competitors, and their unique products can also attract more and more customers. In addition, because of innovation, Adobe is an authoritative first mover with many of its product lines. For example, when Adobe was founded, post Script was its competitive advantage. Invented by Warnock, PostScript opened the door for Adobe into the software
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  • Fall '12
  • Pantel
  • Adobe Systems, Adobe, Adobe Systems Inc.

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