4 Positioning Draw yourself a perceptual map as illustrated in the weeks

4 positioning draw yourself a perceptual map as

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4. Positioning. Draw yourself a perceptual map as illustrated in the week's readings or use the websites noted in the directions. Be sure to pick two criteria that are important to your new target market for your two axes, perhaps two of the criteria you used in Week 1 in your competitive analysis. Map at least the two major competitors you noted in the previous writing assignment and add any others that you may have discovered since then. Describe what the perceptual map is telling you regarding how each product is perceived in the minds of the new target market you described above. You may have to make a series of educated guesses for some of the data points. Ideally, you want to find uncontested space. If your product overlaps with a competing offering discuss whether or not your product or service should try for an ‘uncontested’
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space on the map and ‘reposition’ itself; or if it should keep the same position and compete head on with the other product. (You will have a chance to make changes to the product, the pricing and the distribution to change the product's positioning and find uncontested space in the coming weeks). You will want to use marketing references for explaining the concepts and other references for the product or service General Submission Requirements · Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. · Your assignment should be the equivalent of approximately five pages of double-spaced text (although more are acceptable), approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the written analysis.
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· Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment. · Include a References page, which includes references that explain the concept and references to the actual product. · You should use a minimum of six (6) references, four (4) of them dated 2016 to the present. · You should use APA style for a paper which includes formatting for page numbers, page margins, etc. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom in Content "Learn to Use APA" or at umuc.edu/library. · Upload your word processed document in your LEO assignments folder by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.
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Any questions? Please post in the general discussion forum for Week 4. Or, feel free to contact your professor.
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