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B. devaluing what consumers think the manufacturers' products are worth.C. decreased brand equity.1D. reduced profit margins.E. the creative destruction theory in operation.
ch16 SummaryCategoryAACSB: Analytic# of Questions82AACSB: Reflective Thinking36Belch - Chapter 16118Blooms: Analyze4Blooms: Apply32Blooms: Remember64Blooms: Understand18Difficulty: Easy64Difficulty: Hard36Difficulty: Medium18Learning Objective: 16-01 To understand the role of sales promotion in a companys integrated marketing communications program and to examine why it is increasingly important.37Learning Objective: 16-02 To examine the various objectives of sales promotion programs.4Learning Objective: 16-03 To examine the types of consumer-and trade- oriented sales promotion tools and the factors to consider in using them.71Learning Objective: 16-04 To understand how sales promotion is coordinated with advertising.2Learning Objective: 16-05 To consider potential problems and abuse by companies in their use of sales promotion.4Topic: Bonus Packs2Topic: Concerns about the Increased Role of Sales Promotion4Topic: Consumer Franchise-Building versus Nonfranchise-Building Promotions10Topic: Contest and Sweepstakes5Topic: Coordinating Sales Promotion With Advertising and Other IMC Tools1Topic: Couponing18Topic: Event Marketing3Topic: Loyalty Programs3Topic: Media Support and Timing1Topic: Objectives of Consumer-Oriented Sales Promotion4Topic: Premiums10Topic: Price-off Deals1Topic: Reasons for the Increase in Sales Promotion15Topic: Refunds and Rebates2Topic: Sales Promotion Abuse4Topic: Sampling7Topic: The Scope and Role of Sales Promotion8Topic: Types of Trade-Oriented Promotions20