Refer to claxton fruitcakes any company that

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140. Refer to Claxton Fruitcakes. Any company that purchased Claxton fruitcakes to give to its customers would treat this purchase like any other purchase and evaluate the cake and the company in terms of: a. demand, value, and promotion b. quality, service, and price c. order time and delivery time d. customer relationships, costs, and ethical behavior e. time requirements, order speed, and customer reactions ANS: B Business buyers evaluate products and suppliers against three important criteria: quality, service, and price - in that order. PTS: 1 REF: 111-112 OBJ: 07-8 TOP: AACSB Reflective Thinking | TB&E Model Customer NAR: Claxton Fruitcakes 141. Refer to Claxton Fruitcakes. For a corporation that has been giving its key customers Claxton fruit- cakes since 1950, placing the order for cakes to be delivered this year would be an example of a _____ because some negotiation about price and quantity must occur each year.
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142. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and ser- vice offerings. This is an example of _____. PTS: 1 REF: 99 OBJ: 07-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Rock-Tenn 143. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and ser- vice offerings. The business market consists of four categories of business customers. Rock-Tenn’s customers are an example of a _____. PTS: 1 REF: 104 OBJ: 07-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer NAR: Rock-Tenn
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