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questions ch 16

D personal selling the promotional mix elements that

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d. Personal selling The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are: e. personal selling and persuasive advertising Informative promotion is generally used: c. during the early stages of the product life cycle
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Which of the following statements about the impact of blogger and social media on the communication model is CORRECT? . b. Social media enables marketers to personalize the feedback channel by opening the door for direct conversation with consumers . The American Plastics Council wants to stimulate more consumer demand for products that are packaged in plastic. The ads will explain how plastics protect families from food spoilage and contamination. The ads will also describe how tamper-evident plastic seals provide an extra measure of product safety assurance. By trying to change customers' perception of plastic packaging, the council is using _____ promotion. a. persuasive JW associates plan to apply the AIDA concept to messages promoting the FreshBean. What must JW associates do first to encourage purchase of the product? c. Gain the attention of the target market For communication to be effective: d. marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas
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d Personal selling The promotional mix elements that should...

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