If you're in the business that's highly visual and if your customers and prospects
are the types of people who express themselves naturally through pictures or
images, then Pinterest may be the right social media platform for your business.
Even if the nature of the business you’re in doesn’t look visual at first, Pinterest
may still work for you.
Consider the interests of your prospects and customers. Do they like collecting
pictures and images in order to get information concerning the products or
services they’re considering buying or availing? Are they greatly interested in
things that can be represented visually? It can work well for more than what is
traditionally thought of as art, though it is no doubt an excellent platform to
select if you are marketing pictures, paintings, or other traditional art choices.
Anything within the realm of fashion, be it clothing, shoes, jewelry, or makeup,
does phenomenally well on Pinterest. In that same spirit interior and/or exterior
design and building companies, including furniture, paint, decorating services,
or architecture businesses can thrive on Pinterest. It can also be an excellent
platform to promote restaurants, coffee shops, bars, or other food or beverage
type establishments, as getting a visual can tempt and entice your potential
patrons. It even works well for less intuitive business models, like gyms or
personal trainers- a visual representation of the workouts and equipment can
really help with motivation. Pinterest can be a fantastic tool for any product or
service with a strong visual component, and, with a little bit of outside the box