Pinterest if youre in the business thats highly

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PINTEREST If you're in the business that's highly visual and if your customers and prospects are the types of people who express themselves naturally through pictures or images, then Pinterest may be the right social media platform for your business. Even if the nature of the business you’re in doesn’t look visual at first, Pinterest may still work for you. Consider the interests of your prospects and customers. Do they like collecting pictures and images in order to get information concerning the products or services they’re considering buying or availing? Are they greatly interested in things that can be represented visually? It can work well for more than what is traditionally thought of as art, though it is no doubt an excellent platform to select if you are marketing pictures, paintings, or other traditional art choices. Anything within the realm of fashion, be it clothing, shoes, jewelry, or makeup, does phenomenally well on Pinterest. In that same spirit interior and/or exterior design and building companies, including furniture, paint, decorating services, or architecture businesses can thrive on Pinterest. It can also be an excellent platform to promote restaurants, coffee shops, bars, or other food or beverage type establishments, as getting a visual can tempt and entice your potential patrons. It even works well for less intuitive business models, like gyms or personal trainers- a visual representation of the workouts and equipment can really help with motivation. Pinterest can be a fantastic tool for any product or service with a strong visual component, and, with a little bit of outside the box 38
thinking, may very well prove successful for a great many other services. It's also worth noting that Pinterest is greatly popular among women, so it's a good social media platform for promoting feminine products as well. A large part of making social media marketing work well for you is knowing where to find your customers, and so the demographics you find can prove important information when selecting your platform (or platforms!) of choice. INSTAGRAM As with Pinterest, Instagram may be the right social media platform for your business if your products, services, and customers are highly visual. As such, it can make an excellent alternative choice to Pinterest, or you can use them in tandem to reach a broader audience. It's interesting to note that Instagram and Twitter users often overlap and as such, Instagram can be used as a good part of a double-edged social media marketing sword. Instagram is a very good social media marketing platform for targeting market niches particularly because it appeals to particular ethnic segments and is popular among people who live in urban areas. TWITTER While it limits you to 140 character tweets at a time, Twitter has a very large network of diverse followers and can be an excellent social platform to use to market your business. By using hashtags well and tweeting witty or informative comments, you can gain quite the following. You can also share images and

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