Successful advertisements are encouraging consumers to get familiar with the brand. Such commercials also boost the understanding of customers about the company and its goods. While advertising is an effective marketing relations strategy, it is usually costly, especially when traditional media such as television, radio and print are involved. Nevertheless, Nike reaps the rewards of a stronger brand image and higher demand for its products through successful implementation. Therefore, the organization receives net benefits in its financial performance despite the high cost of ads. Nike Inc. uses celebrities to represent their products ' ideal customer or client. Highly popular figures such as professional athletes were portrayed in the company's advertising. Target customers see that Adidas products are being used by their favorite celebrities. It motivates these customers to buy and use these items. The company's marketing strategy mix successfully sells products to customers by celebrity personalities in ads by encouraging them to mimic how those celebrities enjoy the Nike brand (Panmore Institute, 2018). Direct marketing & Personal selling Nike Inc. uses direct marketing to promote market-oriented new products. Typically, these new products were heavily advertised. The company, however, uses salespeople to approach certain organizations and individuals in target market segments in order to make a greater impact. The company, for instance, sells and markets its services in colleges and universities to sports organizations. Direct marketing contributes through customer loyalty to the competitiveness of Nike. For example, the company develops loyalty among target consumers by communicating directly with target organizations, schools, colleges, and universities, which become more regularly exposed to the Nike brand. Usually, Nike's personal selling strategies occur in shops. Shop staff are trained to provide customer support. These employees are expected to learn more about the products of the company and to convince consumers to purchase these items. Personal selling leads to the positive experience of customers. Thanks to professional assistance and encouragement from sales staff, customer experience is improved. Customers feel empowered to make better purchasing decisions. This strategy helps make the products they purchase from the business feel good for the consumers (Panmore Institute, 2018). Conclusion Nike keeps its business in multi-diversifying industries in the context of transformations and companies that are expanding rapidly in and around the world. The brand is based on customers who support brand awareness and familiarity, allowing the company to set a higher cost than its rivals. This is Nike's marketing strategy that calls for higher price points to push the product's assumed value.
- One '14
- Marketing, Strategic Marketing of Nike