but the risk of compromising his path with college or potentially his part-time job is a risk Lovin is not comfortable with. Making The Kollection profitable will require and increase in merchandise sales, which will also require increase in customers. While the core business is a passion for Lovin and something he is able and will to execute to keep and gain the interests of customers and followers, the hours it will take Lovin to support the following they have built may take more hours that he has in a day. Employing editors to maintain the blog may not be possible without an increase in merchandise sales since the process of creating and shipping merchandise as well as dealing with customer service is beyond the bandwidth of Lovin.
CASE 3 6 He has a good reputation with the music community, and artists are anxious to have Lovin feature their music on his blog. His customers have been loyal, however with the lost of Soundboard, they have become frustrated with the changes that have taken place with the website. There is no discussion of connections such as radio stations or investors and this is a hindrance for The Kollection. What recommendations would you make to Lovin as he thinks about the company and its future? My recommendation for Lovin is to create a strategic alliance with a radio station that would lead listeners to his blog. Lovin can add links to his blog that would allow followers to purchase the stations content from his site which he could then earn part of the proceeds from these sales. If Lovin is unwilling to pursue a strategic alliance, it may be best for him to look into closing or selling his blog and potentially looking for a career where he can maintain or build upon a blog for a developed company. References Andrews, A. (2016, April 26). How to make money blogging. Retrieved from
CASE 3 7 Hoy, F., Longnecker, J., Palich, L., & Petty, J. (2016). Small business management: launching and growing entrepreneurial ventures (18 th ed.). Cengage Learning: Boston, MA.
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