Branding is critically important i think about the

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Social Mention was quite shocking since I wasn’t fully aware of how the statistics are measured. Branding is critically important; I think about the image/logo or how I see and experience with the brand Hollister. First and lasting impressions will build its customer base through new attracting new buyers that keep them coming back to the stores repeatedly, and spreading word of mouth. Social media is an important factor to consider when it comes to building a stronger brand online, I hardly see Hollister consistently send out social media advertisements in comparison to H&M or XXI. Sentiments and Reach are the only two that surprises me based on the data, I wasn’t expecting these two to be so high. With these two of the four elements in the
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metrics that I just mentioned based on my analysis of the brand monitoring data, sentiment can be improved by listening what consumers have to say and monitoring where these conversations take place, and then responding to their specific needs while providing what they want can bring a lot more satisfaction. While reach can
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  • Winter '16
  • Sayatani
  • Marketing, Social, Essay, User-generated content, Social Mention

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