strategy will never be able to make its brand a viral thing whereas if the

Strategy will never be able to make its brand a viral

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strategy will never be able to make its brand a viral thing whereas if the digital marketing strategy is followed the Brand could go viral anytime with something innovative and productive. ROI (return on Investment): Misguided intends to start to do these campaigns, and a marketing campaigns goal is to recover its cost by increasing sales =, when the sales increase that means the marketing campaign was a success. In a traditional marketing campaign like which misguided follows it can be very difficult to estimate the ROI (return on Investment). Because these campaigns tend to change a lot and vary at every step. And most importantly if Misguided does not have the relevant tools it can be never estimate an effective return on investment. Customer Base hard to reach : one of the biggest and main problems in a traditional marketing strategy or approach. Basically this campaign requires full attention from the customer and that is hard to get. As customers will not be really interested, so misguided needs to focus directly on the customer and identify what exactly the customer wants and produce a good thing for them. Tracking the variableness : Misguided using the traditional marketing strategy is a downfall for the variableness that happens around it. The campaigns being carried out around it need to be changed all the time and every time. In a digital marketing campaign there are many things which will help misguided to gain an advantage over the traditional marketing technique. (Evans, 2008)
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