What market phenomena have emerged in your industry

What market phenomena have emerged in your industry in the past ten years?
What effects have they had?

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Activity 5F
Estimated Time 20 Minutes
Objective To provide you with an opportunity to document review of marketing
performance against key performance indicators in accordance with
organisational requirements.
Activity What are your organisation's requirements for documenting marketing
performance?

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Skills and Knowledge Activity
Estimated Time 45 Minutes
Objective To provide you with an opportunity to demonstrate your knowledge of the
foundation skills, knowledge evidence and performance evidence.
Activity Complete the following individually and attach your completed work to your
workbook.
The answers to the following questions will enable you to demonstrate your
knowledge of:
 Document and present
o international marketing objectives
o selected marketing approach
o creation of operational structure
 Effectively manage international marketing activities
 Monitor and evaluate international marketing performance, and make any
necessary adjustments as required
 Formulate suggestions on how marketing activities could be affected in
future
 Reading skills
 Writing skills
 Oral communication skills
 Numeracy skills
 Navigate the world of work
 Interact with others
 Get the work done
 Outline relevant Australian and international standards, models policies
and guidelines
 Identify and explain key provisions of relevant legislation and codes of
practice affecting aspects of marketing operations
 Explain the role of the Organisation for Economic Co-operation and
Development (OECD)
 Identify and describe key features of the country or countries being
considered for market entry or penetration.
Answer each question in as much detail as possible, considering your
organisational requirements for each one.
All answers will vary depending on the learner and the organisation they work for
but the learner should be able to answer each question competently.
1. Create a leaflet that details the key provisions for your industry of:

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