8 Marketing and the Health Care System Conclusion The healthcare marketing is

8 marketing and the health care system conclusion the

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Marketing and the Health Care System Conclusion The healthcare marketing is an education to us according to the demands and requirements of our impending client and it is the oriented through the information and knowledge we have to counsel and educate our customer. It also includes the development and maintenance of good relationships with the client that can help in future recommendations. In this way we offer them appreciated services to accomplish their requirements and where they require those plans. Provide at least three (3) qualified sources, peer reviewed journals, professional organization websites, or health care provider websites. References Hawes, J. M., & Rao, C. P., 1985. Using importance -- performance analysis to develop health care marketing strategies. Journal of Health Care Marketing, 5(4), 19-25. Data retrieved from ? sid=7cdac93c-d337-4aff-8f9d-273f7cf96fa5%40sessionmgr110&vid=1&hid=123 on 17 th July, 2013 Issues Monitor, “Increasing Importance of Social Media in Healthcare,” 2011, KPMG International. October, Vol. (8). Data retrieved from - healthcare/Documents/im-healthcare-october-2011.pdf on 17 th July, 2013 9
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Marketing and the Health Care System Kotler P., Shalowitz J., & Stevens R. J., 2008, Strategic Marketing for Health Care Organizations Building A Customer-Driven Health System, Jossey-Bass , and Data retrieved from %20organizations%20-%20Building%20a%20Customer-Driven%20Health %20System.pdf on 17 th July, 2013 Nordstrom, R. D., Horton, D. E., & Hatcher, M. E., 1987. How to create a marketing strategy based on hospital characteristics that attract physicians. Journal of Health Care Marketing, 7(1), 29-36. Data retrieved from ? sid=becdd3ab-4fd6-4214-8bb8-c8a81a4973e0%40sessionmgr114&vid=1&hid=123 on 17 th July, 2013 Patrick B. k., 2009, The Complete Guide to Hospital Marketing, HCPro, Inc. data detrieved from on 17 th July, 2013 Robinson, L. M., & Cooper, P. D., 1980. Roadblocks to hospital marketing. Journal of Health Care Marketing, 1(1), 18-24. Data retrieved from ? sid=26aa48b3-43a0-42a9-bde1-a1e652b3fbac%40sessionmgr114&vid=1&hid=123 on 17 th July, 2013 Sample: Steps to developing a fundraising & marketing plan for a Hospital Parent Advisory Board. Data retrieved from on 17 th July, 2013 Van Doren, D. C., & Spielman, A. P., 1989. Hospital Marketing: Strategy Reassessment in a Declining Market. Journal of Health Care Marketing , 9 (1), 15-24. Data retrieved from 10
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Marketing and the Health Care System ? sid=02a6101e-51fa-4e5f-96d4-e39471a7f056%40sessionmgr113&vid=1&hid=123 on 17 th July, 2013 11
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