Lippman and lasswell were in favor of a benevolent

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Lippman and Lasswell were in favor of a benevolent technocracy to control, gather and distribute information. A kind of scientific elite , trustworthy with the ability to sort out fact from fiction and decide who should be the receivers of messages However, John Dewey was opposed to them and believed that educating people was the best defense against propaganda Dewey asserted that even rudimentary public education could enable people to resist propaganda methods.
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Radio formats If you think about it, you’ll realize that what music -oriented radio stations produce is an overall sound: a flow of songs punctuated by the comments of the DJs, the commercials, the station identification, the news, the weather, and sports. Radio industry practitioners call this flow of on-air sounds a format. A format is the personality of a radio station. As such, it attracts certain kinds of listeners and not others. A radio station focuses on its target audience
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Contd. Commonly used radio formats include: 1. Music format Most popular music formats in 2002 were Urban and Adult Contemporary. Listeners were young audience in the case of Urban and females between 25 to 49 in the case of Adult Contemporary which played music of 70s, 80s, and 90s and today. 2. News format It is more popular in AM radio. They cover news reports (local, regional, national), weather, sports, traffic updates throughout the day
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Contd. 3. Talk format They are popular amidst the age group of 25-49 years. Common programs include call-in shows usually hosted by opinionated and abrasive host Interview shows; advice shows; and roundtable discussions News, weather and traffic reports are usually blended with them
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Contd. A radio station’s music format is governed by four factors: • ■ Music style • ■ Music time period • ■ Music activity level • ■ Music sophistication
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Four factors that govern radio formats 1. Music style: It refers strictly to the type of music a radio station plays, regardless of how the music is packaged for airplay. 2. Music time period : It refers to the time of the music’s release. i. “Current” music generally refers to music released within the last year, ii. “Contemporary” music generally refers to music released within the past ten or fifteen years, iii. “Oldies” generally refers to music released between the mid -1950s and the mid-1970s, and iv. “Nostalgia” generally refers to music released prior to the mid -1950s.
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Contd. 3. Music activity level: It is a measure of the music’s dynamic impact, ranging from soft and mellow to loud and hard-driving. -The names of some music styles include built- in descriptions of the music’s activity level: “hard rock,” “smooth jazz.” 4. Music sophistication: It is a reflection of the simplicity or complexity of the musical structure and lyrical content of the music played.
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Radio Audiences Radio industry executives suggest that the following five propositions about listening patterns help them divide, or segment, audiences into smaller and smaller pieces.
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  • Spring '17
  • Propaganda, Nazism, Lasswell, radio industry

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