4.Promotion.The loyalty program will provide majority of the promotions if not all. The repeat customers will be rewarded with a discounted meal if they sign up for future meals. In addition, if loyal customers refer a friend and the friend joins the loyalty program the original customer will get a kick back. Not Enough Thyme Catering will also periodically offer large discounts on meals in order to sell out a lot of raw material before it goes bad. In addition, it is important to provide free meals to public services or events that showcase a large amount of positive public relations or advertisement. Ultimately, it is essential to maintain customers in a very competitive market. According to Forbes, a research company Access Development found that 79% of customers would switch retailers if they experienced poor customer service (Leinbach-Reyhle, 2016). This statistic reemphasizes the importance of strengthening relationships with customers to maintain them no matter what occurs.
Running Head: MARKETING PLAN11VI.Marketing ImplementationA.Marketing OrganizationNot Enough Thyme Catering will compile large groups of different types of clientele. The best way to organize all the client’s is by customer groups. Thecustomer groups will consist of small scale and large scale. Small scale includes families and individuals that will repeat business. Large scale will include businesses, small parties, and large parties that occur every once in a while. There will be two sub groups at the business that will be responsible for the two main groups: small scale and group events or celebrations. Thesetwo aspects of the business will handle the services very differently. The large scale will get a more personalized experience that includes setting up and taking down a display of the meal. By grouping the business in two segments, Not Enough Thyme Catering will be able to be more flexible with the decision making that makesthe most sense for the target base. In addition, each sub segment will be able to customize the service to be more creative and unique. Ultimately, thecustomer will benefit from the sub groups allowing the sub groups to offer more customizable options. At the end of each visit, guests will receive a questionnaire that can be completed to receive a discount off a future purchase. B.Activities, Responsibilities, and Timetables for CompletionNot Enough Thyme CateringSchedule:-Monthly reevaluate customer questionnaires and address ongoing issues as they come up.-Q1 Implement two separate sub sections of the company: small groups and large groups. Two separate cooks, delivery employees, and servers-Q2 Evaluate the progress of providing two sub sections by talking to the employees, determine if additional employees are needed and if any employees should be shuffled.
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- Fall '09