a firms in the industry b firms in alternative industries c firms surveyed by

A firms in the industry b firms in alternative

This preview shows page 16 - 19 out of 63 pages.

a. firms in the industry b. firms in alternative industries c. firms surveyed by the U.S. Government d. firms sharing in marketing principles e. domestic firms Answer: a Page: 35 Rationale: Key term definition—market share 2-47 UNIT SALES GOALS CONCEPTUAL When an organization wants to avoid the effects of inflation, which of the following goals will it emphasize? a.profits b.unit sales c.sales revenue d.market share e.return on investment (ROI)Answer: b Page: 35 Other Locations:Rationale: Inflation effects the dollar values attributed to sales (Alternative c) and therefore the calculations based on sales, such as profit (Alternative a), market share (based on dollars sold) (Alternative d) and ROI (Alternative e). SG 2-48 UNIT SALES GOALS CONCEPTUAL Some corporations choose unit sales rather than sales revenue as an organizational goal. Sales revenues can be deceiving because of: 35
Image of page 16
2-49 QUALITY GOALS APPLICATION Xbox video game consoles were developed through a joint venture between Microsoft and the WWF (World Wrestling Federation) and first marketed in the fall of 2001. Complaints about the video game began immediately after its introduction. These complaints ranged from missing parts to incorrect programming. It would seem obvious that the manufacturer of Xbox video game consoles should adopt _____ goals. d Page: 35 2-50 CUSTOMER SATISFACTION GOALS APPLICATION A catalog retailer who set as its qualitative goal to reduce merchandise returns by 20 percent would have set _____ goals 35 2-51 EMPLOYEE WELFARE GOALS APPLICATION A firm may recognize the critical importance of its _____ by having explicit goals that state its intention to improve work conditions by adding more lighting and providing the workers with more and better safety equipment. a.satisfaction b.sales revenue c.market share d.quality e.employee welfare Answer: e Page: 35 Other Locations:Rationale: Employee welfare is an important goal, insofar as it affects not only goodwill, but also morale, and hence productivity. W 80
Image of page 17
2-52 SOCIAL RESPONSIBILITY GOALS APPLICATION
Image of page 18
Image of page 19

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture