INTRO TO COMM FINAL EXAN.docx

Dealing with communication apprehension audience

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Dealing with Communication Apprehension Audience Analysis Ch.14 What is “mass communication”?: Communicating to large amounts of people with vauge language to try and relate. Media Ecology Marshall McLuhan- The Medium is the Message Different epochs (tribal, literate, print, electronic): Tribal Epoch: Oral communication, immediate feedback Literate Epoch: Alphabet, writing Print Epoch: Communication through reading books Electronic Age: Telegraph, hearing Uses and Gratification Theory: Claims people use mass communication to gratify their interests and desires. Ex. Watching movie to escape from stress Hypodermic needle model: Cultivation theory: The world is more violent than it actually is projected by the media Agenda setting: Medias selection of issues, events and people to highlight for attention. Gatekeepers: Person or group that decides which messages pass through the gates that control information flow to reach consumers Media Literacy and its Challenges Ch.15 3 characteristics of digital media: Manipulation, Convergence, Speed Digital media and identity: What we put online is reacted to and we get a sense of self from it. How many likes you get is how many people like you. Digital media and social relationships: Easier to get a hold of and meet new people. Digital media and how it’s affecting instruction and learning How digital media affects how we work: Productiveity goes up, it’s convienent Digital Media as a tool for social and political organizing Digital media controversies Digital divide and net neutrality Privacy 3 Ways computers and online interaction affect thinking
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