consoles and thereafter they broke into the arcades primarily in Japan with the

Consoles and thereafter they broke into the arcades

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consoles, and thereafter they broke into the arcades primarily in Japan with the release of Sheriff and Radar Scope (looks like Galaga). Sheriff was never successful, whereas Radar Scope sold profoundly well in Japan, but not in America. In Japan the FamiCom by Masayuki Uemura became very popular. The NES was modeled after the FamiCom which was a family computer based console. In 1983 the FamiCom was introduced in Japan and became an instant hit. The console was an 8 bit box red and white small box. The FamiCom had great games to play on, increased graphics capabilities. The innovation in technology led to its stardom. Japan at first wanted to bring the FamiCom into America, but the FamiCom needed to be more American. The FamiCom looked much too fisher price with its white and red color. Nintendo of America didn’t want to launch another game platform because of the crash. The FamiCom needed a better hook and to be Americanised. Thus, Nintendo of America redesigned the system into the Advanced Video System. It included a musical keyboard and computer keyboard. It was flat, sleek, and grey. The Advanced Video System was brought into the Consumer Electronic Show and retailers reacted negatively
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towards the product because it was a home video game system. Nintendo’s worldwide president advised Nintendo of America to make a better design. Nintendo of America did so in just one hour. They ended up too losing both the computer and musical keyboard as well as the lost floppy drive. Instead the new NES which had its signature black stripe included just two controllers, and a zapper. The controller was unlike what Americans had seen with its cross shape d pad, absence of a joystick, and two red buttons. Initially, Nintendo approached Atari for partnership on an OEM basis, but Atari denied the offer. Atari could have distributed the NES to US and Canada. Instead Nintendo was to go at it all alone as a company unrecognized to Americans. Nintendo of America advised for the launch of their system to be test marketed in small market area. Nintendo’s worldwide president would
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  • Spring '14
  • MichaelC.Thomasson
  • Video game console, Nintendo, Nintendo Entertainment System

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