seek the path to make themselves obviously different from the competition and no
potential or current consumer should have to “what makes you different?”
Marketing efforts at KT should be stepped up to acquire the new customers from
the market and retain the existing customers.
Kim, Y., Ko, M. J., & Kim, J. (2017, April 20). KT Corporation: Offering New Insights in
Customer Experience. Retrieved August 28, 2018, from -