4 kt used rainbow chasers as a method of finding and

This preview shows page 2 - 3 out of 3 pages.

4. KT used “rainbow chasers” as a method of finding and improving customers’ pain points. What other methods can be used to discover customers’ hidden or unmet needs?
5. How should KT differentiate its strategy to counter the competitors’ reaction and sustain its differential advantage in the telecom market?
seek the path to make themselves obviously different from the competition and no potential or current consumer should have to “what makes you different?” Marketing efforts at KT should be stepped up to acquire the new customers from the market and retain the existing customers. Reference: Kim, Y., Ko, M. J., & Kim, J. (2017, April 20). KT Corporation: Offering New Insights in Customer Experience. Retrieved August 28, 2018, from - corporation-offering-new-insights-in-customer-experience/W17224-PDF-ENG

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture