Besides that being the oldest and most experiences from the three Celcom has

Besides that being the oldest and most experiences

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Celcom itself shows the strategy that they used to gain the competitive advantage. Besides that, being the oldest and most experiences from the three, Celcom has many competitive advantaged compared to major rivals which are Digi and Maxis. Celcom have the highest trend in the market share, giving the highest coverage, many products features and having the highest customer size in the Malaysian market. They give the highest coverage as well where they spread the coverage with the planning which is they do some research that include the aspect where it depends on population in that area and the technology network of the country. For example, in Manhattan, the technology advanced that they used will reduce their implementation cost. Other than that, Celcom provides varieties of products and service to their customer, which is why they are presently the best in Malaysia. But they intent to launch a new product (U-verse), that lets customers, pay their bills through phone, book online flight tickets and hotel reservations. This would be the first that make long term of period to convinced customer about the company commitment by providing the best services to developing the country into globally connected nation. It’s used the differentiated strategy when they offering superior quality and valuable product features. Furthermore, they also are having highest customer size in the Malaysian market where there is direct consumer market of hand phone user that this service can be utilized in our day to day life, like paying bills and checking account balance, making it easier for our families by just pressing a button instead of having to go to the company or bank to pay our bills. The market is divided into two which are youth market and normal market. Moreover, there is full freedom of entry once the company have meet
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up with the requirements and is ready to fulfill the government obligations. Nevertheless, Celcom has understood the need to make customers satisfied and providing not just what they need today, but what they will need in the future. In order to maintain the current market Celcom has developed competitive measures to fight off their rivals both at the present and in the future. Their services features are developing greater customer relationship strategy, implementing more societal marketing schemes and supporting the government. Through advancing technology, they have made it difficult for small companies to enter the market, thereby, creating barrier to entry for other small companies. Then, the buyer power occurred when customer’s ideology of “quality service – less price” is still the ruling key to purchase. Understanding this is basics in every industry. Have been provided with many choices, the consumers in Malaysia normally go for the best service that offers the least price. They believed that technology plays the important roles that provide the best technology to produce quality service to their customer. They can only provide you with the best for the highest cost and this is another competitive advantage Celcom have over its competitors in the Malaysian market.
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