campaign in the online world, an eye-catching blog post can convey the brand's key message well. Thus, the company's key message will be "it's never too late to begin being active". Studies support that being active at all age have general health benefits. It also lessens the risk of various chronic diseases and assists in the management of several chronic diseases. Physical fitness
recognizes that muscles which are not utilized to stop operating effectively. Individuals need to begin slow and later increase the amount of time as well as the intensity of activity. Examples of the ways to support the message comprise; Introduce a 10 minute less vigorous activity break into actions in which there is resting for some time. Study on the Home Exercise Support Program as well as undertake the exercises as a daily routine. Also, inspire participants to be energetic as well as share their success stories. 7 Ps and key media channels of physical fitness The 7 Ps are a set of identified marketing tactics that may be utilized in any blend to satisfy clients within a target market. These 7 Ps are controlled, however, are subject to internal and external marketing settings. Linking such diverse marketing tactics to satisfy the needs and wants of clients is termed as utilizing a 'tactical marketing mix' (Hanlon, 2014). Thus, the 7Ps of marketing of physical fitness is considered below: Product - Physical fitness supports the provision of fitness services in its campaigns Place - The services provided by physical fitness and beauty are offered in facilities such as gyms. Also, clients can get to know the services provided through Facebook and blog posts (Chowdhury, 2017). Price - The prices of the fitness services offered need to be optimized with the market condition. They should also incorporate credits and discounts for lucrative provisions to the clients to gain more attention (Chowdhury, 2017). Promotion- Enabling the target market to be aware of the service entails utilizing the promotional strategies (Chowdhury, 2017).The physical fitness utilizes advertisements, personal selling and sales promotion to assist to thrive in the business. People- Physical fitness understands and research on their target audience. Any business entirely concerns people. Thus, it strives to satisfy the clients through the provision of appropriate fitness services (Chowdhury, 2017). Process- Physical fitness is striving to upsurge the accessibility of the services by promoting its services through social media. The fitness business needs to be health and happiness-oriented (Tracy, 2004). As fitness professionals concentrate on the health, fitness, happiness as well as the well-being of clients, better ideas will generate. Therefore, physical fitness business process will define the way services become delivered through proper channels such as online channels and advertisements and if they are worthy for the clients or not.
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- Summer '18
- Brett Gordon
- Marketing, Hcamat College Park