Opportunities constitute some positive

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opportunities constitute some positive internal/external factors for the organization, whereas both weakness and threats are named negative internal/external factors for any given healthcare organization. One particular service that the Bellevue Hospital could provide would be an adult day care program. This would be a great opportunity due to the lack of other adult day programs in the New York State and New York City. Hence, an adult day program would help provide care services for adults with various health deviations. A marketing goal for the adult day program would be to target caregivers or loved ones of adults with disabilities. Then directly market care for their loved one through the adult day programs. Caregivers spend most of their time with the ones they care for and do not get time for themselves but a program could provide caregivers with an hour or a day to care for themselves. Marketing for this could be through television, radio, social media, at doctor’s offices, through newsletters, anywhere that would grab the attention of either the caregiver or the one being cared for. The marketing team could target the ones who would take part in the adult day programs by advertising classes or other activities that would be fun. Some adults might be hesitant going to an unfamiliar place for a given time period. The healthcare organization would have to make
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  • Winter '17
  • Dr. Ruth
  • Massachusetts, Final Project Milestone, Bellevue Hospital

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