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DSST Things to know_Intro to Business

The quilting company makes hand stitched quilts and

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19. The Quilting Company makes hand-stitched quilts and uses very few machines for quilt assembly. Which of the following best describes the Quilting Company’s business? (A) Labor-intensive (B) Capital-intensive (C) Service industry (D) Total quality control 20. Which of the following is the main difference between basic research and applied research? 21. The Kiwi Corporation is a manufacturing firm that takes raw materials and transforms them into a finished product. This process is best described as adding which of the following types of utility? 22. Which of the following is NOT a major function of marketing? 23. Many automobile companies offer incentives for customers who own a particular brand of car to remain loyal to that brand. Which of the following types of marketing best describes this
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strategy? (A) Relationship (B) Industrial (C) Segmentation (D) Brand INTRODUCTION TO BUSINESS 178 Dantes/DSST Program 24. A firm produces only capital goods. In which of the following types of markets does this firm sell? 25. Which of the following best describes the marketing strategy used by a company that produces four different carbonated drink products, each with its own unique identity and advertising campaign? 26. Which of the following does management NOT expect to accomplish through pricing? 27. In year 1, a firm had fixed costs of $9,500 and variable costs of $1.70 per unit produced. If the price of one unit sold in year 1 was $4.20, which of the following number of units was the firm’s break-even quantity? (A) 2,262 (B) 3,800 (C) 6,736 (D) 9,500 28. Which of the following types of improvements is NOT a primary function of product modification? 29. Many brands of antibacterial soap are said to eliminate 99.9 percent of bacteria. Which of the following best describes this form of advertising?
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