After of this victory, Baskin-Robbins was earning gold medals continuously for the following year. Other than that, Baskin-Robbins homeopathic to expanded and become an ice cream empire by the mid of 1960 with more than 400 stores around the whole United States. In 1970, Baskin-Robbins went internationally and started entry into Australia, Saudi Arabia, Japan and Korea. With the franchise models of 100% franchised, Baskin-Robbins maintained the high quality of ice cream to treat the customer worldwide. In nowadays, Baskin-Robbins had introduced more that 1000 unique ice cream flavor and grown as largest chain of ice cream store in the world with more than 5800 outlets located around the globe. 5Cs for Baskin Robbins Australia:
Company In 2012, Baskin-Robbins paid off in the franchise of Blue Star Food Corporation, which operates in the financial services and advertising business, especially in the food industry (Canton 2012). By recruiting the best employees to work, the company operates effectively and the work between the various departments is closely related, especially the market research and marketing departments. This is a great advantage for Baskin-Robbins, who can initially conquer this market. Canton (2012) found that Bluestar Foods Corporation had achieved many successes due to its management team. The team was led by mentors Nguyen Thanh Nam, an entrepreneur who graduated from the Faculty of Law. He has the opportunity to participate in and participate in the family business. He has many business experiences. Nigel Travis, CEO of Dunkin's Brands, said that Blue Star Foods is a good company in the food manufacturing industry with strong community relationships. Baskin Robbins is very pleased to work with him and he is willing to support the delivery of this premium ice cream to Australian customers (Canton 2012). Customers Baskin Robbins Marketing has been working effectively because many Australians know the brand before entering the market. The business performed well when all imported ice creams planned for sale for 4 months were sold within the first 10 days of opening. According to Thanh Van (2015), Baskin-Robbins first entered the Australian market and the tariff on ice cream was as high as 70%, which is currently only 25%. Therefore, Baskin-Robbins ice cream in Australia has a price comparable to other distributions. This has made it easier for its products to reach low-income consumers in Australia.
Collaborators According to Sara Larcombe, Marketing Director of Baskin-Robbins in Australia (quoted from Culliney 2012), the development and production process of ice cream products is being conducted in Australia. Therefore, Vietnamese customers will have the opportunity to enjoy a 100% premium imported cream from the Australia (Culliney 2012).
You've reached the end of your free preview.
Want to read all 15 pages?
- Winter '14
- Management, ice cream, The Baskin Robbins