Existence and at the same time inquire as to what a

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existence, and at the same time, inquire as to what a company’s function is in relation to how the company places itself within society (Pearce & Robinson, 2009). The mission statement is critical in that it expresses a company’s true identity and philosophy while establishing an image in which the general public will perceive. As such, it is important that the mission statement of Kudler Fine Foods emphasize the aforementioned premises. The previous mission statement of Kudler Fine reads as follows: “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods Web Site, 2007). A more appropriate mission statement for Kudler would be: “The mission of Kudler Fine Foods is to provide a large assortment of high quality and valuable foods and wines at the best possible prices with the assistance of a well
tenured and obliging workforce in order to meet and exceed the expectations of its customers to make their shopping experience as enjoyable as possible”. STR 581 Week 3 DQ 1 Through your research, select two of the strategic plan options that could apply to Kudler Fine Foods. What are the strengths and weaknesses of each option? How does each of the two choices fit with the organization? When facing a choice between strategic plans of similar value, how would you determine which strategic plan to incorporate? WEEK 4 STR 581 Week 4 Learning Team Assignment - Strategy Paper Alternative Strategies for Kudler Fine Foods Kudler Fine Foods is a gourmet food shop owned by Kathy Kudler whose sole purpose for opening such a store was driven by her passion for gourmet cooking. Kudler Fine Foods has experienced huge success since its birth in 1998, because of the consumer’s need for organic products. Kathy currently has three locations: La Jolla, Del Mar and Encinitas and specializes in sales of the following organic products: meat, seafood, produce, cheese, dairy, and wine. Kudler is the only gourmet food shop in its vicinity and is committed to providing customers with the finest selection of gourmet food while maintaining a competitive edge. As a result, the executive team has expressed desire to expand more rapidly throughout the industry. Team Alpha will summarize five strategic alternative plans: (1) concentrated growth, (2) product development, (3) horizontal integration, (4) growth industry strategy and (5) differentiation. Team Alpha will conclude with selecting the best alternative that will aid in Kudler Fine Foods future growth. STR 581 Week 4 Learning Team Assignment - Strategy Paper Kudler Fine Foods Strategic Plan In this paper, Team # will evaluate alternatives that Kudler Fine Foods must consider to realize growth. Each team member will include one alternative and recommend a single strategy that Kudler Fine Foods may implement. The alternatives discussed will be (1) expansion by horizontal integration (2) expansion by adopting generic competitive strategies (3) expansion by product development (4) expansion by recruiting new management team, and (5) expansion by identifying a specific plan for new location.

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