Some may consider these efforts humorous as KFC is not an infant brand that need to step up tothe street to sell its offerings, but if we think from the contrary perspective then this may increasecustomer intimacy with KFC.8.5 Seasonal offersWe will introduce seasonal offers concentrating on different season. For example: inBangladesh we have three main seasons’ summer, winter, and rainy season. We can transform itinto our marketing opportunity of seasonal offers. We will provide with variety of weatherfriendly offering to boost up the taste of season with KFC experience.8.6 Discount offersLike almost all competitive brands we will also provide occasional Discounts. For example:lunch box discount, Dinner offer, Breakfast offer etc. If we create this offer simple with logicalpricing these offers can gain much popularity among our customers. This will also enhance ourbrand image.
Some rule of Discount offers:1.Do not exaggerate the offer.2.Create an honest offer.3.Simplify the key benefit.4.Communicate the offer according to local norms.5.Do not underestimate or overestimate our customers, prospects, competitors,suppliers and business.6.Present a simple offer attractively.7.Set offers accord8.7 Participate in social activity, as part of social welfareCorporate social responsibility has been talked as a big issue among business and people. As acorporate member of Bangladesh KFC also care for its’ surrounding. We have already taken fewsteps about cleanliness and in future we plan to participate more into the social welfare activity.Fig: KFC cleanliness programDistributing food among childrenWE do care for our surrounding, and we have act on our realization so far, but in next one yearwe have so many plans. We select some area in Dhaka city where we want to run a project of treeplantation. Under this project we will plant trees in the roadside island and also have a plan toorganize a workshop of tree plantation in different schools to encourage new generation about it.Chapter- 099.1 Financial ProjectionsEvery plan has its cost of implementation, financial managers has to make all the calculationregarding cost analysis, projection, break even analysis, sales forecast, expense forecast, income
statement analysis and overall cost-benefit analysis to determine which project should be chosenand implemented.Basically, financial projection estimates of the future financial performance of a firm, andthrough creating prospective financial statements that present, given one or more hypotheticalassumptions, an entity's expected financial position, results of operations, and changes infinancial position(Here we are representing simple form of company’s cost and profit evaluation. Ourattempt is to give a model budget for KFC)Assumptions:1.