Toyota motor corporation swot analysis strengths

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Toyota Motor Corporation SWOT Analysis Strengths First to mass-produce and sell hybrid vehicles (innovative) First to introduce lean manufacturing and total quality management practices Sells about 70 different models of cars under its brand Weaknesses Quite a few large scale vehicle recalls over the past few years (7.43 million cars in 2012) Hard to compete with GM that has huge market share in China
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Opportunities Consumers are more likely to buy new hybrid and electric cars that emit less CO2 Increasing fuel prices open up large markets for Toyota’s hybrid cars as consumers shift towards efficient cars By introducing new car models, Toyota could satisfy varying consumers’ tastes and needs and access wider customer group Gain new skills, assets and access to new markets Threats High possibility that future fuel prices will drop, as more shale gas will be extracted New emission standards introduced by the government would require more investments into producing cleaner engines Rising raw material prices are especially important to automobiles manufacturers yen exchange rate against other currencies means lower profits for Volkswagen Group SWOT Analysis Strengths Volkswagen operates in 153 countries worldwide and was the third biggest auto manufacturer in 2012, down from the 1st place in 2011 Volkswagen owns and sells 13 automotive brands Weaknesses In 2012, Volkswagen had only about 5% market share in the US passenger car market Volkswagen owns three sport car brands Porsche, Lamborghini and Bugatti that emit high amount of CO2 and are fuel inefficient Opportunities Introduce more fuel-efficient models that also emit much less CO2 across all its automotive brand, thus meeting new customer needs (environment friendly cars) and increasing brand reputation Consumers are sensitive to rising fuel prices and when prices go up, their demand grows for fuel-efficient cars Consumers are aware of this negative impact and are more positive to “green” vehicles that emit much less CO2 and are fuel-efficient Threats Volkswagen strongly opposes stricter regulations for lower emission standards steeping fuel prices would make current Volkswagen models less attractive to cost conscious consumers, as they demand smaller cars that consume lower amounts of fuel
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General Motors SWOT Analysis Strengths GM was the leading auto manufacturer in terms of sales for 77 years until 2007 GM became smaller but leaner and is becoming more cost competitive GM currently sells 18 automobile brands to satisfy as many customer needs as possible Weaknesses GM’s costs are driven by its generous employee compensation and pension plans GM controls 18 automobile brands that vary in quality and are sold in separate markets the company has made some cultural and structural changes but should continue improving as it isn’t as quick as its competitors in reacting to constantly changing environment Opportunities
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  • Spring '13
  • Ashley
  • Accounting Industry

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