[investment] - groupwork2.pptx

Early stage of using price low quality chinese and

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early stage of using Price Low-quality Chinese and domestic assembled products with prices 30- 50% lower than RAL and DQC’s products RAL and DQC are under pressure to reduce prices Quality 80 million fluorescent bulbs consumed/year Leading in scale and production facilities Wide distribution networks:
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20 Rivalry Five-force analysis Threat of new entrants No national quality standards and testing system => Attract new companies Threat of substitutes Many consumers still use conventional lighting products because they are cheaper Supplier power Prices of LED chips, the main input for LED products, are reducing. Buyer power Consumers tend to favor foreign goods. Consumers prefer low-cost LEDs.
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21 Rivalry Five-force analysis Intensity of competitive rivalry Threat of new entrants Threat of substitutes Supplier power Buyer power 0 1 2 3 4 5 Porter's five forces
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COMPANY ANALYSIS
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Business Description
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24 Overview RALACO was established in 1961 under the resolution No. 003 BCNN / TC dated 24/02/1961 of the Minister of Light Industry. The first products were the bulb and thermos bottle. Since the implementation of the renovation, the company has been developing continuously with high speed, stable and effective. Charter Capital : 79.150.000.000 VND. Head Quarter : 87-89 Ha Dinh Street, Thanh Xuan Trung Ward, Thanh Xuan District, Hanoi.
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25 Products RALACO's products are divided into two main product groups: light source & lighting equipment and water thermos. Fluorescent lamp: 25 million products / year Thermos: 6 million products / year Compact fluorescent lamp: 20 million products / year Light bulbs: 45 million products / year Lighting, and lightingequipment: 3 million products / year Ballast types: 3 million products / year Water mains: 7 million products/ year
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26 Activities Producing and trading Scientific and technical services, technology transfer Direct import and export Repair and installation of lighting equipment ACTIVITIE S Commercial advertising services
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27 Customer segments From the essential needs of lighting and water use, the customer of the company is the whole people living in Vietnam who have enough economic conditions
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28 Retail and wholesale agents The company has a system of 300 distributors 5000 stores spread across 64 provinces and cities nationwide 04 customer care and market development offices 04 selling and implementing customer care services branches Business Department of Lighting Consulting Services
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29 Strategy RALACO has been implementing the Cost Leadership Strategy (Low cost).
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  • Summer '15
  • Financial Ratio, Light-emitting diode, world economic situation, economic situation

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